Círculo de Bellas Artes , 2006
8 DE JUNIO LIBRAN LAS MODELOS
PERFORMANCE
This is a demonstration of the abuse of female bodies in global advertising
8 de junio libran las modelos/June 8 women are free, 2006, is a work that was created in response to Enrique Loewe’s invitation to participate in the ‘Take me with you’ exhibition, which was part of the celebration of Loewe’s 160th anniversary. Twenty well-known artists were asked to analyze the relationship between people and their handbags.
Framis decided to stage a performance, a fashion show to demonstrate the elegance of Loewe’s vintage handbags presented by a dozen naked male models. On this occasion the artist’s intention was to protect women from the exploitation of their images in the fashion world; she contracted only men. Female models could take the day off and be free, at last, for one day.
She defends women through her work whenever she feels it is necessary, and in the world of fashion, women are exploited much more than men.
It is very important to note that this performance-demonstration was censored and canceled just minutes after the international press presentation. Loewe’s advisors decided that this kind of art proposal was inappropriate for the company and for the jet-set audience.
This is a demonstration of the abuse of female bodies in global advertising
8 de junio libran las modelos/June 8 women are free, 2006, is a work that was created in response to Enrique Loewe’s invitation to participate in the ‘Take me with you’ exhibition, which was part of the celebration of Loewe’s 160th anniversary. Twenty well-known artists were asked to analyze the relationship between people and their handbags.
Framis decided to stage a performance, a fashion show to demonstrate the elegance of Loewe’s vintage handbags presented by a dozen naked male models. On this occasion the artist’s intention was to protect women from the exploitation of their images in the fashion world; she contracted only men. Female models could take the day off and be free, at last, for one day.
She defends women through her work whenever she feels it is necessary, and in the world of fashion, women are exploited much more than men.
It is very important to note that this performance-demonstration was censored and canceled just minutes after the international press presentation. Loewe’s advisors decided that this kind of art proposal was inappropriate for the company and for the jet-set audience.