SECRET STRIKE (Inditex, 2006)


Secret strike

In Secret Strike the camera moves around the immobile figures and slowly approaches them in open-ended sequences of shots, which favour the transition from one space to another. The content of all the films received the same hierarchical treatment, similar photography and similar treatment of detail. Moves are slow and silent, as if the normality of the scene could be altered. Even when the human activities have been paralysed, time has not stopped. And there is plenty of evidence for this, which Framis deliberately intensified in the film footage: a flickering light, a telephone ringing, an automatic door opening, the steam from a machine and so on.

This Secret Strike was filmed at the headquarters of the INDITEX clothing conglomerate, which owns fashion retailers such as Zara, Massimo Dutti, Bershka and Pull & Bear. We get to see a clear-cut model of a production system, a company where creative and intellectual work prevails, where ideas and personal networks are one of its main values. The physicality of the space inside this company building expresses the coexistence of different stereotypes and mentalities. We shot every department, the production space, the meeting places in between for the designers, directors and executives, and the retail stores.

Production of CGAC (Centro Galego de Arte Comtemporáneo, Santiago de Compostela, Spain.