KIDEA (Zurich, 2000)

A building in a building. Colours: the reverse of IKEA. Programme: hidden free market for children where they can park their parents; the normal power relation is reversed.



kidea 2

kidea inside

Kidea is a hiding place for children only. In the middle is a smoking room where they can park there parents; a reversal of common situations like IKEA or McDonalds.

Kidea can function as a market for the children’s own ideas and/ or objects. They can sell their belongings, show their abilities, tricks, treasures, computer games and collections. They buy and exchange things without permission from their parents.