KIDEA (Tuscia Electra, Italy, 2000)


Kidea is a hiding place for children only. In the middle is a smoking room where they can park there parents; a reversal of common situations like IKEA or McDonalds.

Kidea can function as a market for the children’s own ideas and/ or objects. They can sell their belongings, show their abilities, tricks, treasures, computer games and collections. They buy and exchange things without permission from their parents.